Table of Contents
Price is an issue
There are few reasons why vanilla coke is not as popular as it used to be, one being price. The regular flavor still has plenty of competitors when it comes to sale pricing, but premium flavors such as velvet have higher prices.
People wanting a sweeter drink have turned to other beverages that offer similar effects, like juice drinks and sports cocktails. People shopping for a stronger taste also tend to turn to coffee or tea rather than investing in a soda.
Profit margins in the beverage industry are fairly small, so adding extra production cost seems unnecessary, especially with traditional cola brands making sweetened versions now.
Taste differs from brand to brand
A coke that tastes like nothing or one sugar flavor vs another is called a blend. Some blends are vanilla, but there are many flavors including coffee, fruit, candy cane, and chocolate.
Each plant has its peak growing season, which is when it can produce its best yields.
Coca-Cola uses three different plants to make Vanilla Coca-Cola. Two of them produce syrup base with flavoring. Syrup base is the ingredient that makes up 60% of this drink.
The third produces flavored water which is added to the other two plants. This helps reduce recipe dependency.
A recipe dependent product is one where several factors affect the taste, such as moisture content, temperature, and food composition. Reducing the dependence on these variables saves money by not having to adjust the recipe for those ingredients.
Also, sales have been decreasing over the past ten years, so reducing dependency on new consumers would be helpful. By drawing customers in with their classic recipes and introducing newer versions, companies strengthen their brands.
Marketing shifts focus to something else
It’s hard to find another product like that unique flavor of Coca-Cola, but in 2007 somebody at The Coca-Cola Company had an idea for a marketing gimmick. What if they put vanilla extract into one bottle of “Coke”?
The thought was that people would try it because they were curious about what plain ol’ vanilla tasted like. And then all of the sudden, years after its introduction, there it was—vanilla Coke! sold in stores everywhere.
But hold up just a sec. How did it become popular in the first place? Where’d all those requests for it come from?
Maybe it’s time we asked ourselves that question.
Surely there must be books or blogs somewhere with solutions to this puzzle. So let’s go digging.
Owing to a brand new packaging design
Have you ever wondered why vanilla Coke is not sold anymore at your local grocery store? If so, this will be a great topic for discussion as no one seems to know how or when this happened.
Before we get into that though, let’s discuss what makes Vanilla Coke special compared to any other version of Coca-Cola. The most obvious difference between it and regular Coke is the taste. Vanille Koka has a pronounced almond flavor with just two drops of the syrup.
The secret ingredient in Cocoa Cola which gives the drink its distinctive chocolate flavor is called vanillin. It’s an essential flavonoid found in spearmint and other seeds including peppermint, almond, coconut, and soy.
Although it may sound weird, the actual way it tastes is very similar to cocoa powder. Whereas black coffee contains caffeine which stimulates your body and nerves, cocoaboiled tea provides a natural calming effect. Here’s the link to where you can buyVanilla Cokaproducts & Ingredients
The biggest reason is because of bottlenecks in production caused by the large amount of syrup required to produce one can of Coca-Cola. Consider that each truck bringing in syrup (which supplies the sugar for the drink) usually receives only six cans of Coca-Cola to fill up, at which point they return empty trucks full of ready-to-sell bottles and cans. This excessive consumption happens regularly and has been challenging for many years now.
Another issue is related to the regulation of how much cola companies are allowed to sell per customer. In any case, it’s necessary to have some sort of limit on the maximum sale quantity when dealing with humans who can easily spend too much money.
There were also allegations made towards the end of the 20th century that huge corporations like McDonald’s were selling soda water in containers coded as “cola” so employees would not charge them as such.
These claims turned out to be false advertising tactics intended to mislead customers about what was actually in the container, though clearly no longer since the 21st century! Since then, there’s been talk of changing the name to reflect what it really is: soft drinks.
Sold out for seasonal reasons
For one thing, it’s only sold in the summer. Second, sales of vanilla soda skyrocket during hot months because people want something sweet but not filled with sugar.
In fact, Sales of everything from ice cream to cereal increase when the weather is hot. That’s because cold foods are comforting.
They make us feel better, physically and mentally. This concept is known as “thermogenic effect” (or how warm you feel).
This feeling comes from how effective your body is at cooling down or maintaining heat. When we get too warm, our bodies lose more energy than they can replenish.
That’s why hot dogs are so much warmer than sandwiches. And dessert is always, obviously, cooler.
But not vanilla sodas. They stay cool due to their high glucose content. You’ll be surprised by just how many things are packed with glucose- try looking into your kitchen cupboards.
It will show you some new ingredients that you never knew about!
Despite its popularity, vanilla cola was not always available to drink. For years after the release of it in 1985, fans would travel out of state to buy drinks featuring the flavor. In order to keep this tradition alive, restaurants would alter their menus to include “Vanilla Coke” as an option.
In 2008, Coca-Cola announced that they were removing vanilla from all future versions of Coke because people preferred it when it was just one of many flavors. However, the company did find a way to preserve the ingredient until it could be brought back later: use vanilla syrup instead of flavoring. When these new syrups came out in early 2010, customers immediately began asking for old favorites to be returned.
In late 2010, Caffeine Free Coca-Cola released two new variants of Diet Cola (DCC) and Dr Pepper with Ginger Ale (DPG), which featured a ginger ale made with real ginger instead of caffeine. These products combined well with the recently reintroduced Vanilla Coke (VCTT). As expected, consumers requested a return to our favorite vanilla flavor. Based upon that information, is there any truth behind the claim: “The only reason why people prefer vanilla soda over other flavours is because it is unavailable.”?
Money spent on advertising
Despite all of the new techniques and marketing strategies, people still say that they don’t like vanilla Coke. Coca-Cola is one of the biggest companies in the world and spends billions of dollars each year promoting its products. Yet it continues to claim small victories here and there.
According to Business Insider, a website that focuses on business news, executives at the company were overheard saying last month that they did not feel the need to advertise or promote the beverage anymore.
This statement was made by CEOs Mark Bleesser and James Campos during an internal meeting. They said that customers had become so accustomed to the taste that they didn’t notice it when it was served from the can.
In their opinion, spending money on advertisements would simply distract them from the flavor. The article states that this sentiment seems to be growing among employees as well. More staffers reported feeling that way about the product.
It also quoted another executive, Brian Boone, who claimed he only drank the syrup version because his family couldn’t stand the artificial sweetener used in the soda. He stated, “I think people are looking for more natural options.”
Boone further explained how consumers had turned away from sugar-based beverages in general. According to him, sales of colas have dropped since 2014.
However, despite these negative comments about the brand, no decisions were announced regarding future production or sale of vanilla Coke. Instead
Nobody asked for it
In his book, “Panda Pals”, Mark Hachman wrote about Pepsi testing several variations of sugar-free drinks in 1988 to see which one would be most appealing to consumers. Each version was significantly different from the other (including flavor variation), but only one stood out – something that tasted familiar!
Interns working with new product development at Pepsi concluded that adults drinking Coca-Cola didn’t seem to like it much since it wasn’t sweeter. They tested multiple brands before settling upon Canada Dry.
It is this same ingredient that gives vanilla Coke its distinctive sweet taste without adding any sugars at all. However, instead of drawing inspiration from the soda that saved it years earlier, Coke chose to remove this flavoring altogether.
As reported by Business Insider, sales of vanilla Coke reached 1 million pounds in 1990, but due to health concerns over added sugars, it was pulled from shelves just two years later.
A lot has changed since then, including our appetites. People today are looking for healthier options, so there isn’t as much demand for less sugary foods.
According to Food News, we’re now selling more sodas than candy bars in America. Given that both are associated with healthy or unhealthy diets, this seems pretty ironic to us.