Tapatio is a hot sauce company based in California. The company was founded in 1971 by Jose-Luis Saavedra Sr. and his wife, Maria. Tapatio is currently owned and operated by their son, Jose-Luis Saavedra Jr.
Table of Contents
1. History of Tapatio
In 1902, Don Felix Salazar created the recipe for Tapatio hot sauce in Guadalajara, Mexico. The sauce was originally made from chiles, vinegar, and salt, and was only available in Mexico. In the 1970s, Tapatio hot sauce was brought to the United States by Salazar’s son, who started selling it at local Mexican markets. The sauce quickly gained popularity, and is now sold in grocery stores across the country. Tapatio is currently owned by the Salazar family, and is still made in Mexico.
2. Ingredients of Tapatio
In 1910, Don Francisco Javier Tapia y Herrera began selling his family’s chili sauce door-to-door in Jalisco, Mexico. He eventually moved to Los Angeles, where he continued to sell the sauce to local businesses. In 1971, Tapatio Foods was founded by Jose-Luis Saavedra Sr. and his family. Today, Tapatio is owned and operated by the third and fourth generations of the Saavedra family.
Tapatio’s chili sauce is made from a blend of chili peppers, vinegar, salt, and spices. The exact recipe is a closely guarded secret, known only to a handful of family members. The sauce is produced in small batches to ensure quality and consistency. Tapatio is available in a variety of sizes and packaging options, including single-serve packets, bottles, and cans.
3. How to Make Tapatio
In 1902, Don Felipe Saldaña y Díaz created the first batch of Tapatío in Guadalajara, Jalisco, Mexico. He started selling the sauce out of a pushcart, and eventually opened a small factory. The business grew, and in 1937 Saldaña passed the company on to his son, Don Julio Saldaña. Under Julio’s leadership, Tapatío become a national brand, and is now sold in over 40 countries. The company is still family-owned, and is currently run by Julio’s grandson, Don Alfredo Saldaña.
4. Tapatio Flavors
In 1902, Don Cenobio Sauza founded La Costeña with the vision of producing the finest Mexican condiments. Today, Tapatio is the number one hot sauce brand in the U.S. and is enjoyed by hot sauce lovers around the world.
Tapatio is a family-owned company that is now in its third generation of family ownership. The current owner is Cenobio Sauza III, grandson of the company’s founder.
Tapatio’s hot sauces are made with only the finest ingredients and are produced in small batches to ensure the highest quality. Tapatio’s original hot sauce is still made according to the original recipe, and the company has expanded its lineup to include a variety of different flavors to suit every taste.
Tapatio’s hot sauces are available in grocery stores, online, and in the company’s own Tapatio hot sauce stores. Tapatio also offers a variety of other products, including chips, salsa, and guacamole, that are all made with the same commitment to quality and flavor that has made Tapatio a household name.
5. Buying and Serving Tapatio
In 1902, a man named Jose-Maria Gomez-Palacio founded Tapatio in Guadalajara, Mexico. The company originally only produced salt, but soon began to produce other seasonings and sauces as well. Tapatio now produces a variety of different hot sauces, all of which are marketed under the Tapatio brand. The company is currently owned by the Gomez-Palacio family and remains headquartered in Guadalajara. Tapatio sauces are available in many grocery stores and restaurants across the United States, and the company also offers a variety of merchandise on its website.
6. Regional Varieties of Tapatio
In the early 2000s, Tapatio began to experience a decline in sales. In an effort to revive the brand, new owner Alberto Andrade took over in 2006 and began to focus on regional varieties of Tapatio.
Andrade commissioned a study to identify the demographics of Tapatio users and found that the majority were Hispanic men between the ages of 18 and 34. He also found that most users were familiar with the Original Tapatio, but were unaware of the other flavors available.
Andrade decided to focus on promoting the regional varieties of Tapatio, which include Salsa Picante, Salsa Verde, and Chile de Arbol. He also developed a new marketing campaign that featured Hispanic celebrities such as actor Danny Trejo and rapper Pitbull.
The new marketing campaign and focus on regional varieties has helped Tapatio to regain some of its lost market share. In addition, Andrade has expanded the company’s product line to include chips, dips, and other snacks.